'0416 founders Liao Chen-hung (廖振宏) and Robin Chen (陳榮彬)
‘0416X1024 designers Robin Chen (陳榮彬) and Liao Chen-hung (廖振宏)

-shirt and stationery brand ‘0416X1024 (usually known as just ‘0416) first caught my eye when I wondered into their boutique in Ximending’s Shinjuku Plaza (西門新宿) nearly three years ago. I loved how the sweet, child-like marker illustrations contrasted with their subversive sense of humor and wacky characters. As you can see, many of their designs rely on the timeless power of fart iconography:

Don't worry, be happy
Me and my fart

Back then, ‘0416 founders Liao Chen-hung and Robin Chen had one tiny shop in the mall, balancing their full-time advertising design careers with their fledgling brand. Their hard work paid off and last fall the business partners opened ‘0416X1024 Life Shop near the Zhongshan MRT (中山接運站). A lifestyle store, it sells clothing, accessories, stationery, handmade jewelry and home decor items. I think they should branch off into children’s wear, too.

Feeling hairy
'0416X1024 store
I need only half of you for me to lean on
'0416 "I support you 100%" tee
'0416 notebooks
木京杉 concrete vases
A little house

Both designers still take on freelance advertising work. One of Liao’s creations is Okapi, the Books.com.tw mascot. The Web site did on a cool feature on Liao’s seven favorite things, including his serger, ergonomic office chair and Muji markers.

For more about ‘0416X1025 and store information, please check out my article.

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